{"id":18903,"date":"2021-03-24T11:30:29","date_gmt":"2021-03-24T07:00:29","guid":{"rendered":"https:\/\/www.persiantools.com\/more\/?p=18903"},"modified":"2021-03-18T10:19:04","modified_gmt":"2021-03-18T06:49:04","slug":"%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%d9%85%d9%88%d8%a8%d8%a7%db%8c%d9%84-%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af-%d8%a7%d8%b3%d8%aa%d8%a7%d8%b1%d8%aa-%d8%a7%d9%be-12","status":"publish","type":"post","link":"https:\/\/www.persiantools.com\/more\/article\/%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%d9%85%d9%88%d8%a8%d8%a7%db%8c%d9%84-%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af-%d8%a7%d8%b3%d8%aa%d8%a7%d8%b1%d8%aa-%d8%a7%d9%be-12\/","title":{"rendered":"\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0627\u0631\u062a \u0622\u067e \u0647\u0627 &#8211; \u0628\u062e\u0634 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\u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<h5>\u06af\u0627\u0645 \u0627\u0648\u0644: \u0627\u06cc\u062c\u0627\u062f \u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631 \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc<\/h5>\n<p>\u0627\u0648\u0644\u06cc\u0646 \u0642\u062f\u0645 \u062f\u0631 \u0647\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u062f\u0631\u06a9 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0627\u0633\u062a. \u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631 (Buyer Persona) \u0627\u0628\u0632\u0627\u0631 \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u06cc\u0646 \u062f\u0631\u06a9 \u0648 \u0634\u0646\u0627\u062e\u062a \u0627\u0633\u062a. \u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631 \u0635\u0631\u0641\u0627\u064b 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\u0641\u0631\u0622\u06cc\u0646\u062f \u062e\u0631\u06cc\u062f \u062a\u0648\u0635\u06cc\u0641 \u0645\u06cc \u06a9\u0646\u062f. \u0648\u0642\u062a\u06cc \u062a\u0635\u0648\u06cc\u0631 \u0648\u0627\u0636\u062d\u06cc \u0627\u0632 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0647\u062f\u0641 \u062e\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0627\u0646\u0627\u0644 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0648 \u0631\u0633\u0627\u0646\u062f\u0646 \u067e\u06cc\u0627\u0645 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062a\u0627\u0646 \u0622\u0633\u0627\u0646 \u062a\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f.<\/p>\n<p>\u0628\u0647 \u0637\u0648\u0631 \u062e\u0627\u0635\u060c \u062c\u0632\u06cc\u06cc\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0639\u0627\u062f\u062a \u0647\u0627\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0647\u062f\u0641 \u062e\u0648\u062f \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0644\u0641\u0646 \u0647\u0645\u0631\u0627\u0647 \u0631\u0627 \u0646\u06cc\u0632 \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u06a9\u0646\u06cc\u062f. \u0686\u0647 \u0645\u06cc\u0632\u0627\u0646\u06cc \u0627\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06cc \u0622\u0646 \u0647\u0627 \u0627\u0632 \u0648\u0628 \u0627\u0632\u0637\u0631\u06cc\u0642 \u062f\u0633\u062a\u06af\u0627\u0647 \u0647\u0627\u06cc \u0647\u0645\u0631\u0627\u0647 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u0634\u0648\u062f\u061f \u0622\u06cc\u0627 \u06a9\u0627\u0645\u0644 \u06a9\u0631\u062f\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u062e\u0631\u06cc\u062f \u062f\u0631 \u06af\u0648\u0634\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u0622\u0646\u0647\u0627 \u0631\u0627\u062d\u062a \u0627\u0633\u062a\u061f \u0627\u06af\u0631 \u062e\u0648\u062f\u062a\u0627\u0646 \u0647\u0646\u0648\u0632 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\u0647\u0627 \u0631\u0627 \u062f\u0631 \u06af\u0632\u0627\u0631\u0647 \u0647\u0627\u06cc \u0632\u06cc\u0631 \u0645\u06cc \u062e\u0648\u0627\u0646\u06cc\u062f:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15663 size-large\" src=\"https:\/\/more.persiantools.com\/2020\/02\/personalization-identity-ss-1920-800x450-1-780x439.png\" alt=\"\" width=\"780\" height=\"439\" srcset=\"https:\/\/more.persiantools.com\/2020\/02\/personalization-identity-ss-1920-800x450-1-780x439.png 780w, https:\/\/more.persiantools.com\/2020\/02\/personalization-identity-ss-1920-800x450-1-400x225.png 400w, https:\/\/more.persiantools.com\/2020\/02\/personalization-identity-ss-1920-800x450-1-768x432.png 768w, https:\/\/more.persiantools.com\/2020\/02\/personalization-identity-ss-1920-800x450-1.png 800w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/p>\n<ul>\n<li>\u06f6\u06f5\u066a \u0627\u06cc\u0645\u06cc\u0644 \u0647\u0627 \u0627\u0628\u062a\u062f\u0627 \u0631\u0648\u06cc \u062f\u0633\u062a\u06af\u0627\u0647 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627\u0632 \u0645\u06cc \u0634\u0648\u062f.<\/li>\n<li>\u06f4\u06f8\u066a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0633\u0634\u0646 \u0647\u0627\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0647\u0645\u0631\u0627\u0647 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0634\u0631\u0648\u0639 \u0645\u06cc \u06a9\u0646\u0646\u062f.<\/li>\n<li>\u06f5\u06f6\u066a \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 B2B (\u062a\u062c\u0627\u0631\u062a \u0628\u0647 \u062a\u062c\u0627\u0631\u062a) \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u06af\u0648\u0634\u06cc \u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0647 \u0645\u062d\u062a\u0648\u0627 \u0648 \u0645\u0637\u0627\u0644\u0628 \u0641\u0631\u0648\u0634\u0646\u062f\u06af\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u0646\u062f.<\/li>\n<li>\u06f9\u06f5\u066a \u0627\u0641\u0631\u0627\u062f \u0628\u0632\u0631\u06af\u0633\u0627\u0644 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u06af\u0648\u0634\u06cc \u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u062e\u0648\u062f \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0647 \u0645\u0637\u0627\u0644\u0628 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u0646\u062f.<\/li>\n<li><a href=\"https:\/\/www.persiantools.com\/more\/article\/kpi-%d8%b4%d8%a7%d8%ae%d8%b5-%da%a9%d9%84%db%8c%d8%af%db%8c-%da%a9%d8%b3%d8%a8-%d9%88-%da%a9%d8%a7%d8%b1-%d8%a7%db%8c%d9%86%d8%aa%d8%b1%d9%86%d8%aa%db%8c\/\" rel=\"bookmark\">\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0633\u0628\u200c\u0648\u200c\u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u06cc\u062f<\/a><\/li>\n<\/ul>\n<p>\u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u062e\u0627\u0635 \u062e\u0648\u062f \u0628\u0647 <a href=\"https:\/\/www.persiantools.com\/more\/tag\/%da%af%d9%88%da%af%d9%84-%d8%a2%d9%86%d8%a7%d9%84%db%8c%d8%aa%db%8c%da%a9%d8%b3\/\">Google Analytics<\/a> \u0645\u0631\u0627\u062c\u0639\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u062f\u0631 \u0622\u0646 \u0645\u06cc\u0632\u0627\u0646 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u06a9\u0647 \u0627\u0632\u0637\u0631\u06cc\u0642 \u06af\u0648\u0634\u06cc \u0647\u0627\u06cc \u0647\u0645\u0631\u0627\u0647 \u0648\u0627\u0631\u062f \u0634\u062f\u0647 \u0627\u0646\u062f. \u0646\u062a\u06cc\u062c\u0647 \u06af\u0627\u0645 \u0646\u062e\u0633\u062a \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u062a\u0635\u0648\u06cc\u0631 \u062e\u06cc\u0627\u0644\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u062a\u0627\u0646 \u0628\u0627\u0634\u062f \u0628\u0627 \u0648\u06cc\u0698\u06af\u06cc \u0647\u0627\u06cc \u062c\u0646\u0633\u06cc\u062a\u06cc\u060c \u0631\u0641\u062a\u0627\u0631\u06cc\u060c \u062a\u062d\u0635\u06cc\u0644\u0627\u062a\u06cc\u060c \u062c\u0645\u0639\u06cc\u062a \u0634\u0646\u0627\u062e\u062a\u06cc\u060c \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc \u0648 \u2026. \u06a9\u0647 \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u062a \u0634\u0645\u0627\u0633\u062a \u0648 \u0627\u0632 \u0637\u0631\u06cc\u0642 <a href=\"https:\/\/www.persiantools.com\/more\/category\/%d9%81%d9%86%d8%a7%d9%88%d8%b1%db%8c-%d8%aa%da%a9%d9%86%d9%88%d9%84%d9%88%da%98%db%8c\/%d9%85%d9%88%d8%a8%d8%a7%db%8c%d9%84\/\">\u0645\u0648\u0628\u0627\u06cc\u0644<\/a> \u0647\u0645\u0631\u0627\u0647 \u062e\u0648\u062f \u062f\u0631 \u062d\u0627\u0644 \u0627\u0633\u0641\u0627\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<h5>\u06af\u0627\u0645 \u062f\u0648\u0645: \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641<\/h5>\n<p>\u0628\u0627 \u06a9\u0645\u06a9 \u0645\u062f\u06cc\u0631\u0627\u0646 \u06a9\u0633\u0628 \u0648\u06a9\u0627\u0631\u062a\u0627\u0646\u060c \u0647\u062f\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc \u062e\u0648\u062f \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f. \u0628\u0627 \u067e\u0631\u0633\u06cc\u062f\u0646 \u0628\u0639\u0636\u06cc \u0627\u0632 \u0633\u0648\u0654\u0627\u0644\u0627\u062a \u0632\u06cc\u0631 \u0627\u0632 \u06af\u0631\u0648\u0647 \u062a\u0627\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0647\u062f\u0627\u0641 \u062a\u0627\u0646 \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f:<\/p>\n<ul>\n<li>\u062f\u0631\u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06af\u0627\u0647 \u0647\u0627\u06cc \u0647\u0645\u0631\u0627\u0647 \u0686\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u06cc\u0645\u061f (\u0628\u0627 \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0648\u0636\u0639\u06cc\u062a \u0641\u0639\u0644\u06cc \u06a9\u0633\u0628 \u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0628\u0631\u0627\u06cc \u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f).<\/li>\n<li>\u0627\u06af\u0631 \u0647\u0645 \u0627\u06a9\u0646\u0648\u0646 \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0639\u0645\u0644\u06a9\u0631\u062f\u062a\u0627\u0646 \u0686\u06af\u0648\u0646\u0647 \u0627\u0633\u062a\u061f ( \u0627\u06cc\u0646 \u067e\u0631\u0633\u0634 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u062f \u062f\u0631\u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u06a9\u062f\u0627\u0645 \u0634\u06cc\u0648\u0647 \u0647\u0627 \u062c\u0648\u0627\u0628 \u0645\u06cc \u062f\u0647\u0646\u062f\u060c \u06a9\u062f\u0627\u0645 \u06cc\u06a9 \u0645\u0648\u0654\u062b\u0631 \u0646\u06cc\u0633\u062a\u0646\u062f \u0648 \u06a9\u062f\u0627\u0645 \u06cc\u06a9 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0648 \u0633\u0646\u062c\u06cc\u062f\u0647 \u0646\u0634\u062f\u0647 \u0627\u0646\u062f).<\/li>\n<li>\u0627\u0647\u062f\u0627\u0641 \u0627\u0635\u0644\u06cc \u062a\u0627\u0646 \u0627\u0632 \u06af\u0646\u062c\u0627\u0646\u062f\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0644\u06cc \u062a\u0627\u0646 \u0686\u06cc\u0633\u062a\u061f (\u0628\u0627 \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644 \u0628\u0627\u06cc\u062f \u0647\u062f\u0641 \u062a\u0627\u0646 \u0627\u0632 \u0634\u0631\u0648\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc \u062a\u0627\u0646 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062f\u0646\u0628\u0627\u0644 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0647\u0633\u062a\u06cc\u062f \u0627\u0632 \u062c\u0630\u0628 \u0648 \u062d\u0641\u0638 \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc.)<\/li>\n<\/ul>\n<h5>\u06af\u0627\u0645 \u0633\u0648\u0645: \u062a\u0639\u06cc\u06cc\u0646 \u0634\u0627\u062e\u0635 \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPIs)<\/h5>\n<p>\u062f\u0631\u0633\u062a \u0645\u0627\u0646\u0646\u062f \u0633\u0627\u06cc\u0631 \u0631\u0648\u0634 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc \u0646\u06cc\u0632 \u0628\u0627\u06cc\u062f \u0639\u0645\u0644\u06a9\u0631\u062f\u062a\u0627\u0646 \u0631\u0627 \u0622\u0632\u0645\u0627\u06cc\u0634 \u0648 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f. \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u06a9\u062f\u0627\u0645 KPI \u0648\u0627\u0642\u0639 \u06af\u0631\u0627\u06cc\u0627\u0646\u0647 \u0648 \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc\u060c \u0645\u0648\u0641\u0642\u06cc\u062a \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc \u06a9\u0646\u0646\u062f. \u0628\u0631\u0627\u06cc \u0646\u0645\u0648\u0646\u0647 \u0686\u0646\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u062f KPI \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc \u0628\u0627\u0634\u062f:<\/p>\n<ul>\n<li><strong>\u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646: <\/strong>\u062f\u0631 \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0627\u06cc\u0646 \u0647\u0633\u062a\u06cc\u0645 \u062a\u0627 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u062f\u0631 \u0633\u0627\u06cc\u062a \u06cc\u0627 \u0627\u067e \u062e\u0648\u062f\u0645\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631\u06af\u06cc\u0631 \u06a9\u0646\u06cc\u0645. \u062f\u0631\u06af\u06cc\u0631\u06cc \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u062a\u0639\u0627\u0645\u0644 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a. \u0647\u0631 \u0686\u0642\u062f\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0634\u0645\u0627 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627 \u0648 \u0627\u0644\u0645\u0627\u0646 \u0647\u0627\u06cc \u0633\u0627\u06cc\u062a \u00a0\u0634\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06af\u06cc\u0631\u0646\u062f \u0648 \u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u06a9\u0647 \u0627\u0632 \u0622\u0646 \u0647\u0627 \u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f \u062f\u0631\u06af\u06cc\u0631\u0633\u0627\u0632\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u062a\u0641\u0627\u0642 \u0645\u06cc \u0627\u0641\u062a\u062f \u0648 \u0627\u06cc\u0646 \u062f\u0631\u06af\u06cc\u0631\u0633\u0627\u0632\u06cc \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0645\u0646\u062c\u0631 \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u06cc\u0627 \u062c\u0630\u0628 \u06a9\u0627\u0631\u0628\u0631 \u0641\u0639\u0627\u0644 \u0628\u06cc\u0634\u062a\u0631 \u0645\u06cc \u0634\u0648\u062f. \u062f\u0631\u06af\u06cc\u0631\u0633\u0627\u0632\u06cc \u0628\u0647 \u062e\u0648\u062f\u06cc \u062e\u0648\u062f \u06cc\u06a9 \u0633\u0646\u062c\u0647 \u0646\u06cc\u0633\u062a \u0648\u0644\u06cc \u0632\u06cc\u0631 \u0645\u062c\u0645\u0648\u0639\u0647 \u0647\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0633\u062a\u0647 \u0628\u0647 \u06a9\u0627\u0631\u062a\u0627\u0646 \u06cc\u06a9 \u06cc\u0627 \u0686\u0646\u062f\u062a\u0627 \u0627\u0632 \u0627\u06cc\u0646 \u0633\u0646\u062c\u0647 \u0647\u0627 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0637\u0648\u0644 \u0646\u0634\u0633\u062a (Session Length)\u060c \u062a\u0639\u062f\u0627\u062f \u0646\u0645\u0627\u06cc\u0634 \u0627\u067e \u0645\u0646\u062d\u0635\u0631\u0628\u0647 \u0641\u0631\u062f (App Screen Per Session)\u060c \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062b\u0628\u062a \u0646\u0627\u0645 \u06a9\u0631\u062f\u0647 \u06cc\u0627 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0631\u062f\u0647 (Opt-ins) \u0648 \u2026<\/li>\n<li><strong>\u062c\u0630\u0628 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646: <\/strong>\u062f\u0631 \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u06cc \u0633\u0646\u062c\u06cc\u0645 \u06a9\u0647 \u0686\u0647 \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631 \u062c\u062f\u06cc\u062f \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc \u0631\u0627 \u062a\u0648\u0627\u0646\u0633\u062a\u0647 \u0627\u06cc\u0645 \u062c\u0630\u0628 \u06a9\u0633\u0628 \u0648\u06a9\u0627\u0631 \u062e\u0648\u062f \u06a9\u0646\u06cc\u0645.<\/li>\n<li><strong>\u0645\u06cc\u0632\u0627\u0646 \u062f\u0631\u0622\u0645\u062f \u0647\u0631 \u06a9\u0627\u0631\u0628\u0631: <\/strong>\u0645\u06cc\u0632\u0627\u0646 \u06a9\u0644 \u062f\u0631\u0622\u0645\u062f \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/li>\n<li><strong>\u0627\u0631\u0632\u0634 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0647\u0631 \u06a9\u0627\u0631\u0628\u0631:<\/strong> \u0645\u06cc\u0632\u0627\u0646 \u062f\u0631\u0622\u0645\u062f\u06cc \u06a9\u0647 \u0647\u0631 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u0637\u0648\u0644 \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u0632\u0645\u0627\u0646\u06cc \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc \u06a9\u0646\u062f.<\/li>\n<li><strong>\u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u0646\u0635\u0628:<\/strong> \u06a9\u0644 \u0647\u0632\u06cc\u0646\u0647 \u0627\u06cc \u06a9\u0647 \u062f\u0631 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0645\u0634\u062e\u0635 \u0628\u0631\u0627\u06cc \u0646\u0635\u0628 \u06af\u0631\u0641\u062a\u0646 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u06cc\u062f \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u06a9\u0633\u0627\u0646\u06cc \u06a9\u0647 \u0627\u067e \u0634\u0645\u0627 \u0631\u0627 \u0646\u0635\u0628 \u06a9\u0631\u062f\u0646\u062f.<\/li>\n<li><strong>\u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a:<\/strong> \u0627\u062e\u062a\u0644\u0627\u0641 \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u062f\u0631 \u067e\u0627\u06cc\u0627\u0646 \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0634\u062e\u0635 (\u0645\u062b\u0644\u0627\u064b \u06cc\u06a9 \u0645\u0627\u0647) \u0628\u0627 \u0634\u0645\u0627 \u0628\u0648\u062f\u0647 \u0627\u0646\u062f \u0627\u0632 \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0622\u063a\u0627\u0632 \u0647\u0645\u06cc\u0646 \u062f\u0648\u0631\u0647 \u0632\u0645\u0627\u0646\u06cc \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u062a\u0639\u062f\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0622\u063a\u0627\u0632 \u062f\u0648\u0631\u0647 \u0632\u0645\u0627\u0646\u06cc<\/li>\n<li><a href=\"https:\/\/www.persiantools.com\/more\/article\/%d8%aa%d8%a8%d9%84%db%8c%d8%ba%d8%a7%d8%aa-%d9%85%d9%88%d8%a8%d8%a7%db%8c%d9%84%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%d8%a7%db%8c%d9%86%d8%aa%d8%b1%d9%86%d8%aa%db%8c\/\" rel=\"bookmark\">\u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc \u0648 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0622\u0646 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u200c\u06a9\u0627\u0631\u200c\u0647\u0627<\/a><\/li>\n<\/ul>\n<h5>\u06af\u0627\u0645 \u0686\u0647\u0627\u0631\u0645: \u0631\u0635\u062f \u0645\u062a\u0631\u06cc\u06a9 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc<\/h5>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u06af\u0627\u0645 \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u06cc\u0627 \u0686\u0646\u062f \u0645\u0648\u0631\u062f\u06cc \u06a9\u0647 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0631\u062f\u06cc\u062f \u0631\u0627 \u0628\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 <a href=\"https:\/\/www.persiantools.com\/more\/tag\/%da%af%d9%88%da%af%d9%84-%d8%a2%d9%86%d8%a7%d9%84%db%8c%d8%aa%db%8c%da%a9%d8%b3\/\">\u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<\/a> \u0631\u0635\u062f \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0628\u0646\u06cc\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062a\u0639\u06cc\u06cc\u0646 \u0634\u062f\u0647 \u062a\u0627\u0646 \u062f\u0631 \u06af\u0627\u0645 \u0627\u0648\u0644 \u0645\u06cc \u0631\u0633\u0627\u0646\u062f \u06cc\u0627 \u062e\u06cc\u0631. \u0686\u0646\u062f \u0645\u062b\u0627\u0644 \u0627\u0632 \u0628\u062e\u0634 \u0647\u0627\u06cc \u067e\u0631\u0627\u0647\u0645\u06cc\u062a \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0631\u0627 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u062a\u0648\u0636\u06cc\u062d \u062e\u0648\u0627\u0647\u06cc\u0645 \u062f\u0627\u062f.<\/p>\n<ul>\n<li>\u062f\u0627\u062f\u0647 \u0647\u0627\u06cc Mobile Behavior (\u0631\u0641\u062a\u0627\u0631 \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc) \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0646\u0627\u0633\u0628 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0634\u0645\u0627 \u0686\u0642\u062f\u0631 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0631\u0627 \u062c\u0630\u0628 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.<\/li>\n<li>\u062f\u0627\u062f\u0647 \u0647\u0627\u06cc Mobile Conversion (\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u0648\u0628\u0627\u06cc\u0644) \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u0628\u0639\u0636\u06cc \u0627\u0632 \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f \u0627\u0635\u0644\u06cc \u0634\u0645\u0627 \u0628\u0627\u0632 \u0647\u0645 \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06af\u0627\u0647 \u0647\u0627\u06cc \u0647\u0645\u0631\u0627\u0647 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0634\u0648\u062f \u06cc\u0627 \u062e\u06cc\u0631.<\/li>\n<li>\u062c\u062f\u0648\u0644 \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u062f\u0627\u0634\u0628\u0648\u0631\u062f Site Content \u0634\u0627\u0645\u0644 \u0645\u062a\u0631\u06cc\u06a9 \u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f PageViews (\u0646\u0645\u0627\u06cc\u0634 \u0635\u0641\u062d\u0627\u062a) \u0648 \u0628\u0627\u0646\u0633 \u0631\u06cc\u062a (Bounce Rate\u060c \u0646\u0631\u062e \u062f\u0641\u0639 \u06a9\u0627\u0631\u0628\u0631) \u0627\u0633\u062a. \u0628\u0627 \u06a9\u0644\u06cc\u06a9 \u0631\u0648\u06cc \u0645\u0646\u0648\u06cc \u00abSecondary Dimension \u00bb \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0633\u062a\u0648\u0646 \u0627\u0648\u0644 \u0648 \u0627\u0646\u062a\u062e\u0627\u0628 \u00abDevice Category\u00bb (\u062f\u0633\u062a\u0647 \u0628\u0646\u062f\u06cc \u062f\u0633\u062a\u06af\u0627\u0647) \u0627\u0632 \u0632\u06cc\u0631\u0645\u0646\u0648\u06cc \u00abUsers\u00bb (\u06a9\u0627\u0631\u0628\u0631\u0627\u0646)\u060c \u062f\u0633\u062a\u0647 \u0628\u0646\u062f\u06cc \u062f\u0633\u062a\u06af\u0627\u0647 \u0631\u0627 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f. \u0633\u067e\u0633 \u0627\u06cc\u0646 \u062c\u062f\u0648\u0644 \u067e\u0631\u0628\u0627\u0632\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u0635\u0641\u062d\u0627\u062a \u0648\u0628 \u0633\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u0647\u0631 \u062f\u0633\u062a\u06af\u0627\u0647 \u0631\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc \u062f\u0647\u062f \u0648 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0686\u0642\u062f\u0631 \u0628\u0631 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0627\u062b\u0631 \u06af\u0630\u0627\u0634\u062a\u0647 \u0627\u0633\u062a.<\/li>\n<\/ul>\n<p>\u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u06a9\u062f\u0627\u0645 \u0639\u0628\u0627\u0631\u0627\u062a \u062c\u0633\u062a\u062c\u0648 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc \u0631\u0627 \u0628\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc \u06a9\u0646\u062f\u060c \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062f\u0633\u062a\u06af\u0627\u0647 \u0647\u0627\u06cc \u0647\u0645\u0631\u0627\u0647 \u0634\u0645\u0627 \u0628\u0647 \u06a9\u062f\u0627\u0645 \u0645\u0637\u0627\u0644\u0628 \u0628\u06cc\u0634\u062a\u0631 \u0639\u0644\u0627\u0642\u0647 \u062f\u0627\u0631\u0646\u062f \u0648 \u0627\u0628\u062a\u062f\u0627 \u0628\u0627\u06cc\u062f \u06a9\u062f\u0627\u0645 \u0635\u0641\u062d\u0627\u062a \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062f\u0633\u062a\u06af\u0627\u0647 \u0647\u0627\u06cc \u0647\u0645\u0631\u0627\u0647 \u062e\u0648\u062f \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u062f\u0631 \u0645\u0642\u0627\u0644\u0647 \u0628\u0639\u062f\u06cc \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0627\u062f\u0627\u0645\u0647 \u0627\u06cc\u0646 \u0628\u062d\u062b \u0645\u06cc \u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u06af\u0631 \u0627\u0633\u062a\u0627\u0631\u062a \u0622\u067e \u06cc\u0627 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u06cc \u062f\u0627\u0631\u06cc\u062f \u0648 \u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0631 \u06a9\u0645\u062a\u0631\u06cc\u0646 \u0632\u0645\u0627\u0646 \u0645\u0645\u06a9\u0646 \u0631\u0634\u062f \u06a9\u0646\u06cc\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0631\u0627\u0647 \u06a9\u0627\u0631 \u0645\u0646\u0627\u0633\u0628\u06cc \u0627\u0633\u062a. \u0645\u0627 \u062f\u0631 \u0645\u0642\u0627\u0644\u0627\u062a \u0642\u0628\u0644\u06cc \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0645\u0648\u0636\u0648\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0648 \u0627\u0646\u0648\u0627\u0639 \u0622\u0646 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0627\u0631\u062a \u0622\u067e \u0647\u0627 \u067e\u0631\u062f\u0627\u062e\u062a\u06cc\u0645 \u0648 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0627\u062f\u0627\u0645\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0645\u06cc \u067e\u0631\u062f\u0627\u0632\u06cc\u0645. \u0646\u0647) \u062a\u0628\u0644\u06cc\u063a\u0627\u062a [&hellip;]<\/p>\n","protected":false},"author":206573,"featured_media":18897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1641,1011,1869,1656,573,2028],"class_list":["post-18903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3","tag-1641","tag-1011","tag-1869","tag-1656","tag-573","tag-2028"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0627\u0631\u062a \u0622\u067e \u0647\u0627 - \u0628\u062e\u0634 \u062f\u0648\u0627\u0632\u062f\u0647\u0645 - \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627 \u067e\u0631\u0634\u06cc\u0646 \u062a\u0648\u0644\u0632<\/title>\n<meta name=\"description\" content=\"\u0627\u06af\u0631 \u0627\u0633\u062a\u0627\u0631\u062a \u0622\u067e \u06cc\u0627 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u06cc \u062f\u0627\u0631\u06cc\u062f \u0648 \u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0631 \u06a9\u0645\u062a\u0631\u06cc\u0646 \u0632\u0645\u0627\u0646 \u0645\u0645\u06a9\u0646 \u0631\u0634\u062f \u06a9\u0646\u06cc\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0631\u0627\u0647 \u06a9\u0627\u0631 \u0645\u0646\u0627\u0633\u0628\u06cc \u0627\u0633\u062a. \u0645\u0627 \u062f\u0631 \u0645\u0642\u0627\u0644\u0627\u062a \u0642\u0628\u0644\u06cc \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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