{"id":5998,"date":"2018-03-13T11:41:06","date_gmt":"2018-03-13T08:11:06","guid":{"rendered":"https:\/\/www.persiantools.com\/more\/?p=5998"},"modified":"2020-06-07T19:10:19","modified_gmt":"2020-06-07T14:40:19","slug":"%d8%ac%d9%85%d8%b9-%d8%a8%d9%86%d8%af%db%8c-%d8%af%d9%88%d8%b1%d9%87-%db%8c-%da%af%d9%88%da%af%d9%84-%d8%a2%d9%86%d8%a7%d9%84%db%8c%d8%aa%db%8c%da%a9%d8%b3","status":"publish","type":"post","link":"https:\/\/www.persiantools.com\/more\/article\/%d8%ac%d9%85%d8%b9-%d8%a8%d9%86%d8%af%db%8c-%d8%af%d9%88%d8%b1%d9%87-%db%8c-%da%af%d9%88%da%af%d9%84-%d8%a2%d9%86%d8%a7%d9%84%db%8c%d8%aa%db%8c%da%a9%d8%b3\/","title":{"rendered":"\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u062f\u0648\u0631\u0647\u200c\u06cc \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0628\u0631\u0627\u06cc \u0645\u0628\u062a\u062f\u06cc\u200c\u0647\u0627 \u0648 \u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u0686\u0646\u062f \u0631\u0627\u0647\u200c\u062d\u0644 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href=\"https:\/\/www.persiantools.com\/more\/article\/%d8%b1%d8%a7%d8%a8%d8%b7-%da%a9%d8%a7%d8%b1%d8%a8%d8%b1%db%8c-%da%af%d9%88%da%af%d9%84-%d8%a2%d9%86%d8%a7%d9%84%db%8c%d8%aa%db%8c%da%a9%d8%b3\/\">\u067e\u06cc\u0645\u0627\u06cc\u0634 \u0631\u0627\u0628\u0637\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u06cc \u062f\u0631 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<\/a> \u0628\u067e\u0631\u062f\u0627\u0632\u06cc\u062f\u060c \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u0646\u0645\u0627\u06cc \u06a9\u0644\u06cc \u00abOverviews\u00bb \u0648<a href=\"https:\/\/www.persiantools.com\/more\/article\/%d8%ac%d8%b2%d8%a6%db%8c%d8%a7%d8%aa-%da%af%d8%b2%d8%a7%d8%b1%d8%b4--%da%a9%d8%a7%d9%85%d9%84-%d8%af%d8%b1-%da%af%d9%88%da%af%d9%84-%d8%a2%d9%86%d8%a7%d9%84%db%8c%d8%aa%db%8c%da%a9%d8%b3\/\"> \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u06a9\u0627\u0645\u0644 \u062f\u0631 \u06af\u0648\u06af\u0644 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href=\"https:\/\/www.persiantools.com\/more\/article\/%da%af%d8%b2%d8%a7%d8%b1%d8%b4--%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%d8%af%d8%b1-%da%af%d9%88%da%af%d9%84-%d8%a2%d9%86%d8%a7%d9%84%db%8c%d8%aa%db%8c%da%a9%d8%b3\/\">\u06af\u0632\u0627\u0631\u0634 \u0647\u0627\u06cc \u00ab\u0641\u0631\u0627\u06af\u06cc\u0631\u06cc\u00bb \u062f\u0631 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<\/a> \u0648 \u0631\u0641\u062a\u0627\u0631\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 (Behavior) \u06cc\u0627\u0631\u06cc \u0631\u0633\u0627\u0646\u06cc\u0645. \u062f\u0631 \u067e\u0627\u06cc\u0627\u0646 \u0646\u06cc\u0632 \u0628\u0627 <a href=\"https:\/\/www.persiantools.com\/more\/article\/%d8%a8%d8%b1%d8%b3%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%d8%a2%d9%86%d9%84%d8%a7%db%8c%d9%86-%da%af%d9%88%da%af%d9%84-%d8%a2%d9%86%d8%a7%d9%84%db%8c%d8%aa%db%8c%da%a9%d8%b3\/\">\u0646\u062d\u0648\u0647\u200c\u06cc \u0631\u0635\u062f 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href=\"https:\/\/www.persiantools.com\/more\/article\/%d8%b1%d8%a7%d9%87%d9%86%d9%85%d8%a7%db%8c-%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-adwords-%d8%af%d8%b1-%da%af%d9%88%da%af%d9%84-%d8%a2%d9%86%d8%a7%d9%84%db%8c%d8%aa%db%8c%da%a9%d8%b3\/\"> \u0646\u062d\u0648\u0647\u200c\u06cc \u0627\u062a\u0635\u0627\u0644 \u062f\u0648 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0648 AdWords<\/a><em>\u00a0<\/em> \u0646\u06cc\u0632 \u0633\u062e\u0646 \u06af\u0641\u062a\u06cc\u0645\u061b \u0631\u0627\u0647\u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0633\u0628\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f \u0634\u0645\u0627 \u06a9\u0627\u0631\u0627\u06cc\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u062f\u0631 \u0633\u0631\u0648\u06cc\u0633 AdWords \u0631\u0627 \u0628\u0647 \u0633\u0627\u062f\u06af\u06cc \u0647\u0631 \u0686\u0647 \u062a\u0645\u0627\u0645\u200c\u062a\u0631 \u0631\u0635\u062f \u06a9\u0646\u06cc\u062f.<\/p>\n<h2>\u06af\u0627\u0645 \u0628\u0639\u062f\u06cc \u0648\u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<strong><br \/>\n<\/strong><\/h2>\n<p>\u062d\u0627\u0644 \u0642\u0628\u0644 \u0627\u0632 \u0622\u0646\u06a9\u0647 \u0628\u0647 \u0633\u0631\u0627\u063a \u06af\u0627\u0645 \u0628\u0639\u062f\u06cc \u0648 \u062f\u0648\u0631\u0647\u200c\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0628\u0631\u0648\u06cc\u0645\u060c \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u0686\u0646\u062f \u0634\u06cc\u0648\u0647\u200c\u06cc \u062a\u062d\u0644\u06cc\u0644\u0650 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062b\u0628\u062a \u0634\u062f\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0633\u0631\u0648\u06cc\u0633 \u0631\u0627 \u0645\u0631\u0648\u0631 \u06a9\u0646\u06cc\u0645\u061b 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\u0627\u0632 \u0645\u0646\u0648\u06cc \u0645\u0631\u0628\u0648\u0637\u0647\u060c \u0628\u0639\u062f \u062f\u0648\u0645 \u00abUser Type\u00bb (\u0646\u0648\u0639 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646) \u0631\u0627 \u0628\u0647 \u062c\u062f\u0648\u0644 \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u0627\u0636\u0627\u0641\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f. \u0628\u0627 \u0637\u06cc \u06a9\u0631\u062f\u0646 \u0645\u0631\u0627\u062d\u0644\u06cc \u06a9\u0647 \u06af\u0641\u062a\u0647 \u0634\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0628\u06cc\u0646\u06cc\u062f \u06a9\u062f\u0627\u0645\u06cc\u06a9 \u0627\u0632 \u0635\u0641\u062d\u0627\u062a \u067e\u0631\u0628\u0627\u0632\u062f\u06cc\u062f \u0634\u0645\u0627\u060c \u0628\u06cc\u0634\u062a\u0631 \u0645\u0648\u0631\u062f \u0631\u0648\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062c\u062f\u06cc\u062f\u06cc \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647\u200c\u0627\u0646\u062f \u06a9\u0647 \u062a\u0627\u0632\u0647 \u0628\u0647 \u0633\u0627\u06cc\u062a\u200c\u062a\u0627\u0646 \u0622\u0645\u062f\u0647\u200c\u0627\u0646\u062f. \u0628\u0627 \u062f\u0627\u0646\u0633\u062a\u0646 \u0627\u06cc\u0646 \u0645\u0633\u0626\u0644\u0647 \u0642\u0627\u062f\u0631 \u0647\u0633\u062a\u06cc\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u062d\u062a\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0635\u0641\u062d\u0627\u062a <a href=\"https:\/\/www.persiantools.com\/more\/tag\/%d9%88%d8%a8-%d8%b3%d8%a7%db%8c%d8%aa\/\">\u0648\u0628\u200c\u0633\u0627\u06cc\u062a<\/a> \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0627\u0632\u0647\u0645 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062c\u062f\u06cc\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u062c\u0630\u0628\u200c\u0634\u0627\u0646 \u0634\u0648\u0646\u062f \u0648 \u0627\u0632 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u062a\u0627\u0646 \u0622\u06af\u0627\u0647\u06cc \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u0646\u062f.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6001\" src=\"https:\/\/more.persiantools.com\/2018\/03\/1-4.png\" alt=\"\" width=\"1000\" height=\"591\" srcset=\"https:\/\/more.persiantools.com\/2018\/03\/1-4.png 1000w, https:\/\/more.persiantools.com\/2018\/03\/1-4-400x236.png 400w, https:\/\/more.persiantools.com\/2018\/03\/1-4-780x461.png 780w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/strong><\/p>\n<p>\u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0644\u0646\u062f\u06cc\u0646\u06af\u200c\u067e\u06cc\u062c\u200c\u0647\u0627\u06cc (Landing pages) \u063a\u06cc\u0631 \u0645\u0648\u062b\u0631 (\u0635\u0641\u062d\u0627\u062a \u0646\u062e\u0633\u062a\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0622\u063a\u0627\u0632 \u0647\u0631 Session \u0627\u0628\u062a\u062f\u0627 \u0628\u0647 \u0622\u0646\u0647\u0627 \u0648\u0627\u0631\u062f \u0645\u06cc\u200c\u0634\u0648\u0646\u062f) \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0627\u0632 \u0633\u062a\u0648\u0646 \u067e\u06cc\u0645\u0627\u06cc\u0634 \u0633\u0645\u062a \u0686\u067e \u0628\u0647 \u062a\u0631\u062a\u06cc\u0628 \u0628\u0647 \u0633\u0631\u0627\u063a \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u200c\u06cc \u00abBehavior\u00bb\u060c \u00abSite Content\u00bb \u0648 \u00abLanding Pages\u00bb \u0628\u0631\u0648\u06cc\u062f. \u0633\u067e\u0633 \u0631\u0648\u06cc \u0639\u0646\u0648\u0627\u0646 \u0633\u062a\u0648\u0646 \u00abBounce Rate\u00bb \u06a9\u0644\u06cc\u06a9 \u06a9\u0631\u062f\u0647 \u0648 \u062c\u062f\u0648\u0644 \u0631\u0627 \u0628\u0631 \u0647\u0645\u06cc\u0646 \u0645\u0628\u0646\u0627 \u0633\u0627\u0645\u0627\u0646\u062f\u0647\u06cc \u06a9\u0646\u06cc\u062f\u060c \u062a\u0627 \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u06a9\u062f\u0627\u0645\u06cc\u06a9 \u0627\u0632 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c\u200c\u0647\u0627 \u0631\u0627 \u0627\u0646\u062f\u06a9\u06cc \u067e\u0633 \u0627\u0632 \u0648\u0631\u0648\u062f \u0648 \u0628\u062f\u0648\u0646 \u062a\u0639\u0627\u0645\u0644 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627 \u0633\u0627\u06cc\u062a \u062a\u0631\u06a9 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6002\" src=\"https:\/\/more.persiantools.com\/2018\/03\/2-2.png\" alt=\"\" width=\"1000\" height=\"445\" srcset=\"https:\/\/more.persiantools.com\/2018\/03\/2-2.png 1000w, https:\/\/more.persiantools.com\/2018\/03\/2-2-400x178.png 400w, https:\/\/more.persiantools.com\/2018\/03\/2-2-780x347.png 780w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/strong><\/p>\n<p>\u0636\u0645\u0646\u0627\u064b\u200c \u0627\u06af\u0631 \u062f\u0631 \u062d\u0627\u0644 \u0627\u062c\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0647\u0633\u062a\u06cc\u062f \u0648 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0639\u0645\u0644\u06a9\u0631\u062f \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c\u200c\u0647\u0627 \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc\u062a\u0627\u0646 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u064f\u0639\u062f\u0650 \u062f\u0648\u0645\u0650 \u00abcampaign\u00bb \u06cc\u0627 \u00absource medium\u00bb \u0631\u0627 \u0628\u0647 \u062c\u062f\u0648\u0644 \u0628\u06cc\u0627\u0641\u0632\u0627\u06cc\u06cc\u062f. \u0646\u062a\u06cc\u062c\u0647\u200c\u06cc \u062d\u0627\u0635\u0644\u0647\u060c \u0633\u0628\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f \u0645\u062a\u0648\u062c\u0647 \u06af\u0631\u062f\u06cc\u062f \u06a9\u062f\u0627\u0645 \u06a9\u0645\u067e\u06cc\u0646 \u0648 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u062f\u0631 \u062c\u0630\u0628 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u0627\u0645\u0648\u0641\u0642 \u0647\u0633\u062a\u0646\u062f\u061b \u0628\u0639\u062f \u0647\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0646\u0633\u0628\u062a \u0628\u0647 \u0631\u0641\u0639 \u0645\u0634\u06a9\u0644\u0627\u062a \u0622\u0646\u0647\u0627 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u0627\u0646 \u0627\u0642\u062f\u0627\u0645 \u06a9\u0646\u06cc\u062f.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.persiantools.com\/more\/article\/%d8%a7%d8%a8%d8%b2%d8%a7%d8%b1-url-builder-%d8%af%d8%b1-%da%af%d9%88%da%af%d9%84-%d8%a2%d9%86%d8%a7%d9%84%db%8c%d8%aa%db%8c%da%a9%d8%b3\/\">\u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u0627 \u06a9\u0645\u06a9 \u00abURL Builder\u00bb \u062f\u0631 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<\/a><\/li>\n<\/ul>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6003\" src=\"https:\/\/more.persiantools.com\/2018\/03\/3-4.png\" alt=\"\" width=\"1000\" height=\"669\" srcset=\"https:\/\/more.persiantools.com\/2018\/03\/3-4.png 1000w, https:\/\/more.persiantools.com\/2018\/03\/3-4-400x268.png 400w, https:\/\/more.persiantools.com\/2018\/03\/3-4-780x522.png 780w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/strong><\/p>\n<p>\u062f\u0631\u06a9 \u0627\u06cc\u0646 \u0646\u06a9\u062a\u0647 \u0647\u0645 \u062d\u0627\u0626\u0632 \u0627\u0647\u0645\u06cc\u062a \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u062f\u06cc\u0648\u0627\u06cc\u0633\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u060c \u0646\u0633\u0628\u062a \u0628\u0647 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0634\u0645\u0627 \u0686\u06af\u0648\u0646\u0647 \u0648\u0627\u06a9\u0646\u0634 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u0628\u0631\u0627\u06cc \u062f\u06cc\u062f\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0647 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0628\u0631 \u0645\u0628\u0646\u0627\u06cc \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc \u06af\u0648\u0646\u0627\u06af\u0648\u0646\u060c \u0627\u0632 \u0633\u062a\u0648\u0646 \u067e\u06cc\u0645\u0627\u06cc\u0634 \u0633\u0645\u062a \u0686\u067e \u0628\u0647 \u0633\u0631\u0627\u063a \u06af\u0632\u06cc\u0646\u0647\u200c\u06cc Acquisition \u0631\u0641\u062a\u0647 \u0648 \u0628\u0639\u062f \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u00abCampaigns\u00bb \u0648 \u00abAll Campaigns\u00bb \u0631\u0627 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0627\u0632 \u0645\u0646\u0648\u06cc Secondary dimension \u0628\u064f\u0639\u062f\u0650 \u062f\u0648\u0645\u0650 \u00abDevice Category\u00bb \u0631\u0627 \u0628\u0647 \u06af\u0632\u0627\u0631\u0634 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f. \u062d\u0627\u0644 \u0628\u0647 \u0633\u0627\u062f\u06af\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0628\u06cc\u0646\u06cc\u062f\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u06cc\u0648\u0627\u06cc\u0633\u200c\u0647\u0627\u06cc \u06af\u0648\u0646\u0627\u06af\u0648\u0646 \u0628\u0627 \u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0686\u06af\u0648\u0646\u0647 \u062a\u0639\u0627\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6004\" src=\"https:\/\/more.persiantools.com\/2018\/03\/4-2.png\" alt=\"\" width=\"1000\" height=\"393\" srcset=\"https:\/\/more.persiantools.com\/2018\/03\/4-2.png 1000w, https:\/\/more.persiantools.com\/2018\/03\/4-2-400x157.png 400w, https:\/\/more.persiantools.com\/2018\/03\/4-2-780x307.png 780w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/strong><\/p>\n<p>\u0636\u0645\u0646\u0627\u064b\u200c \u0627\u06cc\u0646 \u067e\u062a\u0627\u0646\u0633\u06cc\u0644 \u0646\u06cc\u0632 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u06a9\u0645\u06a9 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc \u0648 \u00ab\u0627\u0647\u062f\u0627\u0641\u00bb (Goals) \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f. \u0627\u0632 \u0633\u062a\u0648\u0646 \u067e\u06cc\u0645\u0627\u06cc\u0634 \u0633\u0645\u062a \u0686\u067e\u060c \u0628\u0647 \u062a\u0631\u062a\u06cc\u0628 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u00abAudience\u00bb \u0648 \u00abGeo\u00bb \u0631\u0627 \u06a9\u0644\u06cc\u06a9 \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0639\u062f \u06af\u0632\u0627\u0631\u0634 \u00abLocations\u00bb \u0631\u0627 \u0628\u0627\u0632 \u06a9\u0646\u06cc\u062f. \u0627\u0632 \u0645\u0646\u0648\u06cc \u00abConversions\u00bb \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0633\u0645\u062a \u0686\u067e\u0650 \u062c\u062f\u0648\u0644\u0650 \u06af\u0632\u0627\u0631\u0634\u060c \u06cc\u06a9 \u0647\u062f\u0641 \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0646\u0645\u0627\u06cc\u06cc\u062f. \u0628\u0627 \u0637\u06cc \u06a9\u0631\u062f\u0646 \u06af\u0627\u0645\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06af\u0641\u062a\u0647 \u0634\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0628\u06cc\u0646\u06cc\u062f \u0628\u0631\u0627\u06cc \u0647\u062f\u0641 \u0627\u0646\u062a\u062e\u0627\u0628\u06cc\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u06a9\u062f\u0627\u0645 \u06a9\u0634\u0648\u0631 \u0648 \u0634\u0647\u0631 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u062f\u0627\u0634\u062a\u0647\u200c\u0627\u0646\u062f \u0648 \u0633\u067e\u0633 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u062a\u0631\u06cc \u0631\u0627 \u0631\u0648\u06cc \u0627\u06cc\u0646 \u0645\u0646\u0627\u0637\u0642 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647 \u0648 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0627 \u062f\u0631 \u0622\u0646\u0647\u0627 \u0631\u0648\u0646\u0642\u06cc \u062f\u0648 \u0686\u0646\u062f\u0627\u0646 \u0628\u062e\u0634\u06cc\u062f.<\/p>\n<ul>\n<li><a title=\"\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062d\u0636\u0648\u0631 \u0622\u0646\u0644\u0627\u06cc\u0646 \u06a9\u0633\u0628\u200c\u0648\u200c\u06a9\u0627\u0631 \u0634\u0645\u0627 \u062f\u0631 \u0641\u0636\u0627\u06cc \u0645\u062c\u0627\u0632\u06cc\" href=\"https:\/\/www.persiantools.com\/more\/article\/%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%d8%ad%d8%b6%d9%88%d8%b1-%d8%a2%d9%86%d9%84%d8%a7%db%8c%d9%86-%da%a9%d8%b3%d8%a8-%d9%88-%da%a9%d8%a7%d8%b1-%d8%b4%d9%85%d8%a7\/\" rel=\"bookmark\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062d\u0636\u0648\u0631 \u0622\u0646\u0644\u0627\u06cc\u0646 \u06a9\u0633\u0628\u200c\u0648\u200c\u06a9\u0627\u0631 \u0634\u0645\u0627 \u062f\u0631 \u0641\u0636\u0627\u06cc \u0645\u062c\u0627\u0632\u06cc<\/a><\/li>\n<\/ul>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6005\" src=\"https:\/\/more.persiantools.com\/2018\/03\/5-2.png\" alt=\"\" width=\"1000\" height=\"489\" srcset=\"https:\/\/more.persiantools.com\/2018\/03\/5-2.png 1000w, https:\/\/more.persiantools.com\/2018\/03\/5-2-400x196.png 400w, https:\/\/more.persiantools.com\/2018\/03\/5-2-780x381.png 780w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/strong><\/p>\n<p>\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u06a9\u0647 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 <a href=\"https:\/\/www.persiantools.com\/more\/tag\/%da%af%d9%88%da%af%d9%84-%d8%a2%d9%86%d8%a7%d9%84%db%8c%d8%aa%db%8c%da%a9%d8%b3\/\">\u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<\/a> \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 \u06a9\u0627\u0631 \u0628\u0633\u062a \u0628\u0633\u06cc\u0627\u0631 \u0645\u062a\u0646\u0648\u0639 \u0647\u0633\u062a\u0646\u062f \u0648 \u0645\u062b\u0627\u0644\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0628\u0627\u0644\u0627 \u0622\u0645\u062f\u0646\u062f \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0633\u0627\u062f\u0647 \u0645\u062d\u0633\u0648\u0628 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0631\u0641\u062a\u0647 \u0631\u0641\u062a\u0647 \u0641\u0631\u0627 \u0628\u06af\u06cc\u0631\u06cc\u062f \u06a9\u0647 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0645\u062e\u0627\u0637\u0628\u06cc\u0646 \u062e\u0648\u062f \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u06cc\u062f\u060c \u0631\u0627\u0647\u200c\u062d\u0644\u200c\u0647\u0627\u06cc <a href=\"https:\/\/www.persiantools.com\/more\/tag\/%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%d8%a2%d9%86%d9%84%d8%a7%db%8c%d9%86\/\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646<\/a> \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f \u0648 \u00ab\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u00bb \u062f\u0631 \u0633\u0631\u0648\u06cc\u0633 \u0648 \u0648\u0628\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f.<\/p>\n<p>\u0641\u0631\u0627\u0645\u0648\u0634 \u0646\u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u06cc\u200c\u0628\u0627\u06cc\u0633\u062a \u062d\u062a\u0645\u0627\u064b \u0648 \u0645\u0637\u0627\u0628\u0642 \u062f\u0631\u0648\u0633 \u0642\u0628\u0644\u06cc\u060c \u0686\u0646\u062f\u06cc\u0646 \u0646\u0645\u0627 \u0648 \u0641\u06cc\u0644\u062a\u0631 \u0631\u0627 \u062f\u0631 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633\u200c\u062a\u0627\u0646 \u062a\u0639\u0631\u06cc\u0641 \u0646\u0645\u0627\u06cc\u06cc\u062f \u062a\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u062f\u0642\u06cc\u0642 \u062a\u0648\u0633\u0637 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u06af\u0631\u062f\u0622\u0648\u0631\u06cc \u0634\u0648\u062f. \u0633\u0627\u062e\u062a \u0627\u0647\u062f\u0627\u0641 \u0628\u0647 \u0645\u0646\u0638\u0648\u0631 \u0631\u0635\u062f \u062f\u0642\u06cc\u0642 \u00ab\u062a\u0628\u062f\u06cc\u0644\u200c\u0647\u0627\u00bb \u0648 \u062a\u06af \u0632\u062f\u0646 \u0635\u062d\u06cc\u062d \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0645\u0627\u0646\u06cc\u062a\u0648\u0631 \u06a9\u0631\u062f\u0646 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0646\u06cc\u0632 \u0645\u0648\u0627\u0631\u062f\u06cc \u0636\u0631\u0648\u0631\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u062d\u062a\u0645\u0627\u064b \u0627\u0646\u062c\u0627\u0645 \u067e\u0630\u06cc\u0631\u0646\u062f.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.persiantools.com\/more\/article\/%d8%ac%d9%85%d8%b9-%d8%a2%d9%88%d8%b1%db%8c-%d8%af%d8%a7%d8%af%d9%87-%d9%87%d8%a7-%da%af%d9%88%da%af%d9%84-%d8%a2%d9%86%d8%a7%d9%84%db%8c%d8%aa%db%8c%da%a9%d8%b3\/\">\u0622\u0645\u0648\u0632\u0634 \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633: \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u062f\u061f<\/a><\/li>\n<\/ul>\n<p>\u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u0627 \u0645\u0627 \u062f\u0631 \u062f\u0648\u0631\u0647\u200c\u06cc \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0628\u0631\u0627\u06cc \u0645\u0628\u062a\u062f\u06cc\u200c\u0647\u0627 \u0647\u0645\u0631\u0627\u0647 \u0628\u0648\u062f\u06cc\u062f \u062a\u0634\u06a9\u0631 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0648 \u0686\u0646\u0627\u0646\u0686\u0647 \u062a\u0645\u0627\u06cc\u0644 \u062f\u0627\u0631\u06cc\u062f \u0631\u0627\u062c\u0639 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u062f\u0627\u0646\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u06cc\u062f\u060c \u062a\u0648\u0635\u06cc\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u062f\u0631 \u0631\u0648\u0632\u0647\u0627\u06cc \u0622\u062a\u06cc \u062f\u0631\u0648\u0633 \u0645\u0631\u062a\u0628\u0637 \u0628\u0647 \u062f\u0648\u0631\u0647\u200c\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>\n<p>\u0645\u0646\u0628\u0639: <a href=\"https:\/\/support.google.com\/analytics\/answer\/6382986\">Google Analytics Academy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u062c\u0627\u0632\u0647 \u0628\u062f\u0647\u06cc\u062f \u067e\u06cc\u0634 \u0627\u0632 \u0647\u0631 \u0686\u06cc\u0632 \u0645\u0631\u0648\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0645 \u0628\u0631 \u0622\u0646\u0686\u0647 \u062f\u0631 \u062f\u0648\u0631\u0647\u200c\u06cc \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0628\u0631\u0627\u06cc \u0645\u0628\u062a\u062f\u06cc\u200c\u0647\u0627 \u0641\u0631\u0627 \u06af\u0631\u0641\u062a\u06cc\u0645. \u0645\u0627 \u062f\u0631 \u062f\u0631\u0648\u0633 \u067e\u06cc\u0634\u06cc\u0646 \u0639\u0645\u062f\u062a\u0627\u064b \u0628\u0647 \u0628\u062d\u062b \u062f\u0631 \u0631\u0627\u0628\u0637\u0647 \u0628\u0627 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u067e\u0631\u062f\u0627\u062e\u062a\u06cc\u0645: \u062a\u062d\u0644\u06cc\u0644\u200c\u06af\u0631\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f. \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0686\u06af\u0648\u0646\u0647 \u0648 \u0628\u0631 \u0645\u0628\u0646\u0627\u06cc \u0686\u0647 \u0627\u0635\u0648\u0644\u06cc \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u0631\u0648\u0631\u06cc 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